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Disney
licensed merch nears the US$30 billion mark
Lana Castleman
KidScreen Daily
June 11, 2008
Disney Consumer
Products chief Andy Mooney announced yesterday at
Licensing International that Disney merch is currently
on track to generate US$30 billion in global retail
sales in fiscal 2008, marking a record for DCP and its
licensees. Mooney added that he expects that number to
grow to US$40 billion within three years.
Standouts for 2008 fiscal include the one-two punch of
Hannah Montana and High School Musical that have helped
DCP grow its tween retail product sales from US$400
million in 2007 to an estimated US$2.7 billion in 2008.
Up next for the demo is the roll out of Club Penguin
merchandise this fall with Mooney announcing Toys 'R' Us
as the property's biggest domestic retail partner.
Mooney also indicated that DCP still has much room to
grow in most category segments. Currently, Disney
licensed goods make up 5% of all toy sales and 2%
(roughly US$3 billion) of the children's apparel market.
He said growth will come from convincing key retail
accounts (i.e. Wal-Mart and Target) to embrace quality
goods with higher price-points. Mooney then pointed to
some current examples within the DCP portfolio such as
its licensed TV business which has continued to up the
ante in both price (units have gone from roughly US$130
to more than US$250 in the past decade) and technology,
and has witnessed growth in unit sales and category
value.
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