Bonfire of the Disney Princesses
Barbara Ehrenreich
The Nation
December 11, 2007
Contrary to the rumors I have been trying to spread
for some time, Disney Princess products are not
contaminated with lead. More careful analysis shows that
the entire product line--books, DVDs, ball gowns,
necklaces, toy cell phones, toothbrush holders,
T-shirts, lunch boxes, backpacks, wallpaper, sheets,
stickers etc.--is saturated with a particularly potent
time-release form of the date rape drug.
We cannot blame China this time, because the drug is in
the concept, which was spawned in the Disney studios.
Before 2000, the Princesses were just the separate,
disunited, heroines of Disney animated films-- Snow
White, Cinderella, Ariel, Aurora, Pocahontas, Jasmine,
Belle, and Mulan. Then Disney's Andy Mooney got the idea
of bringing the gals together in a team. With a wave of
the wand ($10.99 at Target, tiara included) they were
all elevated to royal status and set loose on the world
as an imperial cabal, and have since have busied
themselves achieving global domination. Today, there is
no little girl in the wired, industrial world who does
not seek to display her allegiance to the pink-
and-purple clad Disney dynasty.
Disney likes to think of the Princesses as role models,
but what a sorry bunch of wusses they are. Typically,
they spend much of their time in captivity or a coma,
waking up only when a Prince comes along and kisses
them. The most striking exception is Mulan, who dresses
as a boy to fight in the army, but--like the other
Princess of color, Pocahontas--she lacks full Princess
status and does not warrant a line of tiaras and gowns.
Otherwise the Princesses have no ambitions and no
marketable skills, although both Snow White and
Cinderella are good at housecleaning.
And what could they aspire to, beyond landing a Prince?
In Princessland, the only career ladder leads from
baby-faced adolescence to a position as an evil
enchantress, stepmother or witch. Snow White's wicked
stepmother is consumed with envy for her stepdaughter's
beauty; the sea witch Ursula covets Ariel's lovely
voice; Cinderella's stepmother exploits the girl's
cheap, uncomplaining, labor. No need for complicated
witch-hunting techniques--pin-prickings and dunkings--in
Princessland. All you have to look for is wrinkles.
Feminist parents gnash their teeth. For this their
little girls gave up Dora, who bounds through the jungle
saving baby jaguars, whose mother is an archeologist and
whose adventures don't involve smoochy rescues by Diego?
There was drama in Dora's life too, and the occasional
bad actor like Swiper the fox. Even Barbie looks like a
suffragette compared to Disney's Belle. So what's the
appeal of the pink tulle Princess cult?
Seen from the witchy end of the female life cycle, the
Princesses exert their pull through a dark and
undeniable eroticism. They're sexy little wenches, for
one thing. Snow White has gotten slimmer and bustier
over the years; Ariel wears nothing but a bikini top
(though, admittedly, she is half fish.) In faithful
imitation, the 3-year-old in my life flounces around
with her tiara askew and her Princess gown sliding off
her shoulder, looking for all the world like a London
socialite after a hard night of cocaine and booze. Then
she demands a poison apple and falls to the floor in a
beautiful swoon. Pass the Rohypnol-laced margarita,
please.
It may be old-fashioned to say so, but sex--and
especially some middle-aged man's twisted version
thereof--doesn't belong in the pre-K playroom. Children
are going to discover it soon enough, but they're got to
do so on their own.
There's a reason, after all, why we're generally more
disgusted by sexual abusers than adults who inflict mere
violence on children: we sense that sexual abuse more
deeply messes with a child's mind. One's sexual
inclinations--straightforward or kinky, active or
passive, heterosexual or homosexual--should be free to
develop without adult intervention or manipulation.
Hence our harshness toward the kind of sexual predators
who leer at kids and offer candy. But Disney, which also
owns ABC, Lifetime, ESPN, A&E and Miramax, is rewarded
with $4 billion a year for marketing the masochistic
Princess cult and its endlessly proliferating
paraphernalia.
Let's face it, no parent can stand up against this
alone. Try to ban the Princesses from your home, and you
might as well turn yourself in to Child Protective
Services before the little girls get on their Princess
cell phones. No, the only way to topple royalty is
through a mass uprising of the long-suffering serfs.
Assemble with your neighbors and make a holiday bonfire
out of all that plastic and tulle! March on Disney World
with pitchforks held high!
