2008

BusRadio gains industry ratings, criticism for pushing ads on kids

Boston Herald, July 8, 2008

 

Schools Consider Deal With Coke

the Star Phoenix, 6/10/08

 

Beyond The Bake Sale: School Fundraisers Raising Their Sights

Hartford Courant, 6/9/08

 

Commerce in schools put under spotlight (Guardian.co.uk, 5/19/08)

 

Commercial side of school book fairs prompts concerns (Natick Bulletin, 5/15/08)

 

It's time Seminole's School Board pulled the plug on Bus Radio and its ads (Orlando Sentinel, 5/11/08)

 

Show could be over for Bus Radio on Seminole County school buses (Orlando Sentinel, 5/8/08)

 

Trading kids' health for school revenue (The Beaufort Gazette, 4/10/08)

 

Schools raise extra funds through business sponsors (South Carolina Bureau, 3/23/08)

 

School board may ban energy drinks (Miami Herald, 3/23/08)

 

High Schools Add Classes Scripted By Corporations (The Wall Street Journal, 3/6/08)

 

Don't hold children hostage to ads (Island Packet, 3/2/08)

 

School bus ads generate cash, criticism (North Jersey Record, 2/22/08)

 

Dade Schools Eye Advertising Revenue (Miami Herald, 2/13/08)

 

Schools shouldn’t sell kids’ attention to highest bidders (The State, 2/13/08)

 

Critics claim radio program on school buses is dangerous for kids (Catholic News Agency, 2/13/08)

 

Which? quits 'marketing in schools' Government advisory team (Marketing Week, 2/6/08)

 

School Buses Latest Victim of Ad Creep (Brandweek, 2/4/08)

 

Restaurant Fundraiser A McShock For Official (Washington Post, 2/3/2008)

 

BusRadio suspended in one school district, starts in another (9 News Colorado, 2/1/08)

 

Parents, teachers shocked at Scholastic 'R-rated' Valentine's cards (Globe and Mail, 1/31/08)

 

No School Bus Ads (Myrtle Beach Online, 1/28/08)

 

McDonald's was right to pull plug on Happy Meals promotion (Orlando Sentinel, 1/21/08)

 

McDonald’s Ending Promotion on Jackets of Children’s Report Cards (New York Times 1/18/08)

 

Schools should ditch partnerships with McDonald's (Tucson Citizen, 1/2/08)

2007

Bus driver questions satellite radio service for children (Archdiocese of Denver, 12/12/2007)

 

Parents concerned over advertising on BusRadio (News 13, Central Florida, 12/3/07)

 

Channel One: New owner, old issues (Advertising Age, 11/26/07)

 

BusRadio opens to kids' mixed reviews (Orlando Sentinel, 11/23/07)

 

Dispute over push to get social Web sites in classroom (Union Leader Correspondent, 11/23/07)

 

Can advertising save our schools? (Esquire, 11/20/07)

 

NYC schools: chattering classes? (Advertising Age, 11/19/07)

 

Educators weigh merits of social network sites (LA Times, 11/19/07)

 

Why is the National School Boards Association Selling Kids on MySpace? (CCFC Press Release)

 

This historical fact brought to you by Hyundai (Advertising Age, 11/15/07)

 

Under green guise, Unilever brands elementary schoolchildren (Environmental Leader, 10/11/07)

 

Seminole's school buses should be delivering students, not radio advertising (Orlando Sentinal, 10/11/07)

 

How did board allow BusRadio onboard? (Union Tribune, 10/11/07)

 

Palm Beach County schools consider BusRadio (South Florida Sun Sentinel, 10/10/07)

 

Who knows your student? From marketers to the military, kids’ info is in demand  (County Courrier, 8/30/07)

 

What Exactly Are NBC, Alloy Getting Into With Channel One Deals? (AdAge 7/16/07)

 

NBC, Channel One classmates (7/09/07)

 

P.V. ponders Bus Radio, billed as alternative to raunchy drive-time fare (Santa Cruz Sentinel, 6/12/07)

 

Marketers Are Joining the Varsity (New York Times, 6/11/07)

 

Mass. lawmakers weigh ban on all marketing in schools (AP, 6/3/2007)

 

Women take their fight against school ads to Boston (Worcester Star-Telegram, 5/31/07)

 

Louisville school board drops proposal for bus radios (Louisville Courier-Journal, 5/22/07)

 

Louisville schools may add music, ads on buses (Louisville Courier-Journal, 5/21/07)

 

Can BusRadio deal; it’s a marketing ploy (Nashua Telegraph, 4/29/07)

 

Humiliating Deal Lands Channel One In Alloyland (Obligation, Inc, 4/23/07)

 

Kicked Out of Class: Primedia Sheds In-School Net Channel One (AdAge.com, 4/23/07)

 

Nashua Board tunes in to Bus Radio (Nashua Telegraph, 4/19/07)

 

A deal with the devil:  Schools unable to alter soda contracts (Toldeo Blade, 4/1/07)

 

Critics target Pizza Hut BOOKIt! Program (3/2/07)

 

Parents push to boot Bratz books from Scholastic fairs (CanWest, 2/28/07)

2006

Charlotte’s tangled web: Media-savvy marketers target kids in classroom campaign (Boston Herald, 12/16/06)

 

Channel One: Going, Going, Gone? (AdAge.com, 12/15/06)

 

Commercial marketing in schools may discourage healthy nutrition environment (Penn State Live, 12/13/06)

 

McDonald's trying a new play on PlayPlace (Chicago Tribune, 12/2/06)

 

Why would the World's Largest Science Teacher's Organization Ignore Climate Change

 

Education? (Common Dreams, 11/28/06)

 

Taking consumerism out of school book fairs (Boston Globe, 11/20/06)

 

McDonald's clown expelled from New Brunswick Schools (Toronto Star, 11/20/06)

 

Schools stall BusRadio (Taunton Gazette, 9/21/06)

 

School buses in 11 states tune in to radio programming aimed at kids (USA Today, 9/17/06)

 

Ads coming to textbooks (AP 8/15/06)

 

Procter & Gamble Takes Tampax Into the Classroom (Brandweek, 8/14/06)

 

Sodas win over health in public schools (Mississippi Clarion Ledger, 7/25/06)

 

The "Other" Child Predators: Advertisers (ConsumerAffairs.com, 7/9/06)

 

Corporate Money in School Sports Favors Boys, May Violate Law (The NewStandard, 6/26/06)

 

Listen up: No radio (Boston Globe, 6/10/06)

 

Mansfield pulls plug on Bus Radio (Sun Chronicle, 6/5/06)

 

The Next Niche: School Bus Ads (Washington Post, 6/4/06)

 

Schools Selling Ads, Raising Funds to Pay for Basics, Study Warns (CBC, 5/15/06)

 

M&M math for fat kids (La Times, 5/15/05)

 

Bill Strikes at Low-Nutrition Foods in School (New York Times, 4/6/06)

 

Study: Students Remember More Channel One Ads Than News (Associated Press, 3/5/06)