MGA Entertainment to Roll Out America’s Next Top Model Dolls
Irene Lew
Worldscreen.com
February 19, 2008
LOS ANGELES, February 19: MGA Entertainment, the
manufacturer of the popular Bratz dolls, has teamed up
with CBS Consumer Products to produce a new line of
fashion dolls based on The CW reality competition series
America’s Next Top Model.
The new line of America’s Next Top Model dolls will
debut this spring at retailers across the U.S. The line
launches with three characters in two different clothing
lines—swimwear and casual daywear. Individual dolls come
with a bonus daywear outfit and a handful of glamorous
accessories essential to making it in the fast-paced
world of modeling. Each doll will also have her own
backstory. The swimwear dolls will retail for $9.99,
while the daywear dolls will be priced at $14.99.
The tenth cycle of America’s Next Top Model is slated to
premiere this Wednesday, February 20, at 8 p.m.
“America’s Next Top Model has been such an extraordinary
phenomenon and MGA is proud to unveil the only line of
fashion dolls from the hit TV show,” said MGA’s
president and CEO Isaac Larian. “We strongly believe in
the show’s message of pursuing one’s dreams and hope
that this doll line continues to promote that same
message.”
Liz Kalodner, the executive VP and the general manager
of CBS Consumer Products, added, “The new fashion doll
line extends the America's Next Top Model experience,
enabling girls to explore a world in which creativity
and individuality are valued.”