Atari Creator Says Games Fertile
Ground for Marketers
Advertising Age, July 9, 2008
MTV Pushes iTV Ads
in Cadbury Campaign
Promo Xtra, July 8, 2008
It’s American
Brandstand: Marketers Underwrite Performers
New York Times, July 7, 2008
What teens want
Sydney Morning Herald, July 7, 2008
Perfect storm:
Kids, phones, ads, free
Media Life, June 30, 2008
Nestlé Joins Gaming World to
Sell Water
Advertising Age, June 22, 2008
Stealth campaigns keep kids
craving
New Zealand Herald, June 21, 2008
In the Licensing Biz, Nostalgia
is the Future
Brandweek, June 18, 2008
Camp couture: Summit offers
fashion camp for girls
Voice Tribune, June 18, 2008
Watch Dogs Warn FCC about Trojan
Horse Ads
Broadcasting & Cable, June 19, 2008
Sneaker wars are shifting to the
smaller sizes
Boston Globe, June 18, 2008
Chloe, it's Jack. Who does our
phones?'
The Guardian (UK), June 16, 2008
Army Imitates Apple To Draw New
Recruits
Brandweek, June 13, 2008
Mall tours are going digital
Advertising Age, 6/12/08
Up Next, a Show From Our Sponsor
New York Times, 6/12/08
Childhood for sale on Alloy
website
Upstate Today, 6/12/08
Beloved Characters as Reimagined
for the 21st Century
New York Times, 6/11/08
Virtual Greats creates Web
celebs
Variety, 6/9/08
7-Eleven, Kmart, Burger King,
Push 'Hulk'
Promo, 6/10/08
Six Flags Readies 'Fun Park'
Video Game
Advertising Age, 5/4/08
Crayons to Push ‘Pink Lemonade
Brigade’
Promo, 6/5/08
Sony's PS3 to Get In-Game Ads
Wall Street Journal, 6/4/08
Slim Jim Gets ‘Spicy’ with
Interactive Campaign
Promo, 6/4/08
Safeway and Looney Tunes Food
Forbes, 6/4/08
Putting products before plot?
Marketplace, 5/30/08
Ads rife at MTV Movie Awards
Toronto Star, 6/2/08
Are ads on children's social
networking sites harmless child's play or virtual
insanity?
The Independent, 6/2/08
Buzz Lightyear Takes Off on NASA
Educational Mission
(Promo, 5/30/08)
Disney Set to Blanket the Nation
With 'Camp Rock' Promos
(Advertising Age, 5/29/08)
Entering Virtual Worlds for
Real-Life Pitches
(New York Times, 5/29/08)
Mom, Can I Have My Virtual
Allowance?
(Advertising Age, 5/23/08)
Cheetos Ads That Promote 'Random
Acts' Are Irresponsible
(Advertising Age, 5/26/08)
A barrage of movie ads is headed
your kids' way
(Seattle PI, 5/25/08)
AT&T a Text Winner in “Idol”
Season Seven
(Promo, 5/27/08)
Firms finding text messaging is
gr8 way to reach teens
(Los Angeles Times, 5/23/08)
American Idol's Ads Infinitum
(Business Week, 5/22/08)
The Hello Kitty phone is coming
. . . your daughter will want one
(The Times, 5/20/08)
WWE Throws Hat in Children's
Ring
(Adweek, 5/19/08)
Mountain Dew's 'Willy the
Hillbilly' Goes Mobile
(Brandweek, 5/16/08)
Disney set to launch mobile 'tween'
social network
(Globe and Mail, 5/15/08)
New Balance Takes a Walk on
'Sesame Street'
(Brandweek, 5/12/08)
MTV Plans to Increase Its
Blending of Ads and Shows
(New York Times, 5/8/08)
Marketers find success catering
to kids under 10
(ThePacker.com, 5/7/08)
Latest Rage At The Upfronts: Ads
That Don't Look Like Ads
(Brandweek, 5/5/08)
Commercials cause concern in the
virtual Barbie world
(Financial Times, 5/2/08)
'The Hills' Is Alive
(AdWeek, 5/5/08)
U.K. Cracks Down on
Word-of-Mouth With Tough Restrictions
(Advertising Age, 4/28/08)
A Zoo by Any Other Name?
(Los Angeles Business Journal, 4/28/08)
Attention-Deficit Advertising
(BusinessWeek, 4/24/2008)
Brands, Start Your Marketing
Engines
(Advertising Age, 4/24/08)
Burger King Brands Subscription
Mobile Games
(Promo Magazine, 4/24/08)
Marketers whip up a storm of
Indiana Jones tie-ins
(USA Today, 4/21/08)
Movie Tie-Ins Coming Soon to
Everywhere Near You
(Advertising Age, 4/17/08)
Marketers Using Song Hooks to
Snag Tweens
(Advertising Age, 4/17/08)
Big retailers seek teens (and
parents)
(USA Today, 4/14/08)
Is Earth Day the New Christmas?
(Advertising Age, 4/10/08)
SpongeBob is the real threat to
our kids online
(The Guardian UK, 4/10/08)
CBS Forms Special Ad Division
for Brand Integrations
(Advertising Age, 4/10/08)
Skip In Time: New Research
Service Targets Kids
(Media Daily News, 4/11/08)
Personal care product marketers
reach for a teeny edge
(Los Angeles Times, 4/2/08)
In-Game Ad Network Taps Into
Virtual Worlds (The
ClickZ Network, 4/7/08)
Kids enter WWE ring
(Variety, 3/23/08)
Schools raise extra funds
through business sponsors
(South Carolina Bureau, 3/23/08)
Another Thing The Doctor Ordered
(Business Week, 3/17/08)
High Schools Add Classes
Scripted By Corporations
(The Wall Street Journal, 3/6/08)
Product Placement in Songs More
Intentional Than We Know
(Exclaim News, 3/13/08)
MTV, Doritos Partner for Reality
Series
(Promo, 3/14/08)
Smallville Product Placement
Hits New Low
(About.com, 3/16/08)
Pepsi to Launch Internet Series
(The Hollywood Reporter, 3/17/08)
Online Games by the Hundreds,
With Tie-Ins
(New York Times, 3/18/08)
Kid-Targeted Ad Deal Counts on
"Nag Factor"
(Next Generation, 3/17/08)
Are books for kids where little
ideas - or big brands - grow?
(Age, 3/16/08)
When a Corporate Donation Raises
Protests
(New York Times, 3/12/08)
Cut Abercrombie name from ER,
advocates say
(Associate Press, 3/11/08)
Concern in Europe on Cellphone
Ads for Children
(New York Times, 3/8/08)
Do you know where your children
are? Probably playing in a virtual world
(The Canadian Press, 2/29/08)
Nickelodeon Sees Digital Dollars
Surge on 'Multi-Splatform' Approach
(Advertising Age, 2/25/08)
FTC Focuses on Mobile Marketing
(Kid Ad Law, 2/21/08)
Ads
Mesmerize Mall Shoppers - And Me
(Marketing Daily, 2/20/08)
In
Books for Young, Two Views on Product Placement
(New York Times, 2/19/08)
Disney
goes ad-funded with new mobile portal
(Pocket Gamer, 2/14/08)
Branded
Entertainment Will Continue to Grow
(Advertising Age, 2/14/08)
The
Game's the Thing at MTV Networks
(Business Week, 2/7/08)
Nickelodeon
sells families on cruises with SpongeBob
(USA Today, 1/28/08)
Mountain
Dew Makes MMO More Than Just a Game
(Advertising Age, 1/28/08)
EA to offer
ad-funded video game on Internet
(Bloomberg News, 1/22/08)
Multiple platforms are 'holy grail' of
gaming (The National Post, 1/21/08)
The New Focus Groups: Online Networks
(Wall Street Journal, 1/14/08)
Junk food firms use web to lure
children (UK Telegraph, 1/1/08)
