Technology

This page contains new articles on marketing technology. The views expressed in these articles do not necessary reflect the opinion of CCFC. For press inquires, or to be added to CCFC's press list, please contact Josh Golin at (617)278-4172 or jgolin@jbcc.harvard.edu

2008

Ads Mesmerize Mall Shoppers - And Me (Marketing Daily, 2/20/08)

2007

Shop by phone gets new meaning (USA Today, 12/19/07)

Ad interaction gaining traction (Sun-Times, 12/16/07)

PlayStation's game plan: scale ad rates for videos (Adweek, 12/3/07)

A brand-new batch of cell phones takes aim at kids as young as 5 (Business Week, 8/13/07)

Soon, Cell Phones Will Tap Into In-Store Marketing (Media Post, 7/25/07)

Promoting a Thirst for Sprite in Teenage Cellphone Users (New York Times, 6/7/07)

FTC Urged To Probe Digital Food Marketing To Kids (Media Post, 5/17/07)

The Sell-Phone Revolution (Business Week, 4/18/07)

Teens targeted with cellphone-based marketing (USA Today, 3/20/07)

Cell Phone Makers Accused of Tween Targeting (Australian IT, 2/19/07)

2006

Coming Soon to Cellphone Screens -- More Ads Than Ever (Wall St. Journal, 8/16/06)

Mobile TV is a hit with children looking to share clips with friends (Brand Republic, 7/10/06)

Hot new market for cellphones: young kids (Seattle Times, 2/23/06)