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SCEC NEWS ~ Fall 2002 Part 1
SCEC
News is a regular service for members and friends of the
Stop Commercial Exploitation of Children coalition.
SCEC's mission is to stop commercial exploitation
of children through action, advocacy, research, and
collaboration among organizations and individuals who care
about children.
IN THIS ISSUE
JOIN US ON SEPT. 20th FOR 2 IMPORTANT
EVENTS
I.
The 2nd annual Stop Commercial Exploitation of Children
(SCEC) Summit: Consuming Kids: Marketers' Impact on
Children's Health
WHEN: Friday, September 20, 2002
8:30 a.m. to 11:00 a.m.
WHERE: The Yale Club of New York
50 Vanderbilt Avenue (across from Grand Central Station)
Hear from health care professionals, educators,
nutritionists and advocates
how children's health is being harmed and what we can do
about it.
Space is limited and registration is essential.
Contact: scec@jbcc.harvard.edu.
Once again our summit takes place at the same time and
location as
Kidscreen Magazine's Advertising and Promoting to Kids
Conference,
where marketers hear state of the art reports on
techniques for marketing
to children and where the Golden Marble Awards, the
advertising
industry's "celebration" of marketing to children,
will be announced.
II.
The 3rd Annual SCEC Protest of the Golden Marble Awards
WHEN: 11:00 a.m. to 12:00 p.m.
WHERE: Outside of the Yale Club of New York
50 Vanderbilt Avenue (across from Grand Central Station)
Once again, SCEC will protest the Golden Marble awards by
calling attention to the harm inflicted by intense marketing
to children.
Bring your friends!
For more information about the day check our website: www.commercialexploitation.com
To register for the Summit contact scec@jbcc.harvarfd.edu
PLEASE HELP US SPREAD THE WORD - send information
about the summit and protest to your friends and colleagues.
WELCOME NEW
STEERING COMMITTEE MEMBERS
We are pleased to welcome Dr. Jane Levine, Mr. Larry Levine,
Dr. Priscilla Hambrick-Dixon, and Dr. Velma LaPoint to
our steering committee:
The Levines are the founders of Kids Can Make a Difference
(www.kidscanmakeadifference.org),
an organization devoted to inspiring
kids to end poverty and humger in their communities, their
country and
their world.
Dr. Hambrick-Dixon is an Assistant Professor of Educational
Foundations
and Counseling Programs at Hunter College.
Dr. LaPoint is an Associate Professor in the Department of
Human
Development and Psychoeducational Studies School of
Education,
Howard University.
Drs. Hambrick-Dixon and Lapoint organized the first ever
Study Group
and Invitational Scholar's Forum on Corporate and Industry
Influences on
Children's Development at Howard University in 1999. The
seeds of our
coalition were planted at that conference. Those of us who
thought we
were alone in our concerns about marketing to children,
found we were
mistaken. Let's continue to work together!
LA
SCHOOL BOARD BANS SODA MACHINES IN SCHOOLS
The Los Angeles School Board voted to ban soda machines from
schools.
They are joining school boards around the country, including
Seattle, WA
and Oakland, CA, who refuse to fund children's education at
the
expense of their health.
RESEARCH
LINKS VIEWING MEDIA VIOLENCE TO KIDS' AGGRESSIVE BEHAVIOR
A new study reports that in addition to contributing to
aggressive behavior,
viewing media violence also fosters rude and mean-spirited
behavior and a
sense of suspicion and mistrust in children. The study,
conducted by
researchers at Brigham Young University, the National
Institute on Media
and the Family, and St. Mary's University, was conducted
with 3rd, 4th
and 5th graders. For more information: www.mediafamily.org
CHILDHOOD
OBESITY EPIDEMIC ATTRIBUTED TO ADVERSE ENVIRONMENTAL FACTORS
A recent article in the British medical journal LANCET
reviewed the
research on childhood obesity, and concluded that, because
the [childhood
obesity] epidemic was not caused mainly by inherent
biological defects,
increased funding for research and health care, or focusing
on new treatments, will probably not solve the problem
without fundamental
measures to detoxify the environment. The authors suggested
a range of
possible reforms, among them eliminating soft drinks and
candy from
school vending machines, imposing taxes on fast food and
soft drinks,
subsidizing nutritious foods, prohibiting food
advertising and marketing
directed at children, and regulating political contributions
from the food
industry.
Ebbeling C, Pawlak DB, Ludwig DS. Childhood obesity:
Public-health crisis, common sense cure. The Lancet, Vol.
360, August 10, 2002.
All authors are with the Division of Endocrinology,
Childrens Hospital Boston, Ma.
STOP AIMING
PORN MARKETING AT GIRLS
SCEC member Dads and Daughters' current ACTION is putting
pressure
on Buffalo Jeans by David Bitton. The company shamelessly
sexualizes
girls in their ads, and launches new fashion lines with
events with titles
such as "Porn Stars and Perverts" and "Pimps
N' Ho's". (A Buffalo Jeans
ad in the August CosmoGirl magazine shows a young woman in a
pornographic pose.
See: http://www.dadsanddaughters.org/buffaloaction.htm)
Tell anyone you know who cares about girls to add their
voice!!!
Pass the ACTION along to Internet groups, listservs,
professional
networks, etc. Tell them to help stop irresponsible
marketing to the
preteen readers of girls' magazines. Act now to:
A. Tell the national department store chain Macy's to
stop carrying
Buffalo Jeans unless David Bitton changes its marketing.
Go to: http://capwiz.com/dads/issues/alert/?alertid=429231
B. Ignore Buffalo Jeans during your back-to-school
shopping
C. Ask your local store managers to tell David Bitton
that they
won't stock their clothes unless they clean up their act.
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